PROCESS:
Camp Rahh is a summer camp for adults who are trying to get away from the daily grind and get lost in a natural setting to unwind. This typographic campaign deliberately uses bold, minimalistic shapes in its type choice, page layout and illustration in order to help bring the campers back to a simpler time.
The poster is created in order to grab people's attention for the event as a promotional piece. It has a whimsical, nostalgic effect with a simplified map right in the center in order to immerse the viewer in the experience before they even get there. The map allows them to familiarize themselves with the environment in a really straightforward and pleasing way. Above the map I have an extended version of the word mark to compliment the short wide format of the poster above the map. Below the map, the poster features brand-specific icons that are used on the map and as way markers throughout the welcome book and the campground itself. This brings attention to the information below the map that tells you how you can sign up for Camp Rahh.
The welcome book is something you’d receive in the mail before going to camp. It is meant to familiarize you with the experience, give you the quick rundown on what to expect day-to-day, and allows you to get excited about the experience by helping you pack and get ready for camp.
I used a very specific grid for my page layout in order to make each page seem organized and consistent, even if the type of information or background color of the page changes. Between full camp schedules, checklists, and overall tips on how to get the best experience at camp, this welcome book holds it all in a clean and organized way that does not take away from the relaxing and simple design and vibe of Camp Rahh. The covers features a pattern of icons that have been seen on the poster, and once you begin to go through the reading, these icons become very useful and hold purpose as pacing and categorizing each section of the booklet.
I also created an app that mimics the same natural style of the booklet and poster. It may not exactly be traditional, but it is clean, intuitive and effective. This app allows campers to contact and network before camp, getting acquainted and hyped up about camp together. There is a feature that allows you to create a profile, one that allows you to chat directly and make groups with other campers, and also a place where general questions can be answered by the camp staff. Although the camp doesn’t allow electronics during the camp, this is a great way to add an extra level of immersion and extend the overall experience of Camp Rahh for the campers. It also helps campers stay in touch and plan for next year’s camp, and allows any new campers to get acquainted with the experience to get the most out of it during their first time at Camp Rahh.
