Adidas Concept
This project is rooted in the reason why I love design; taking a theme, or even a single word, and creating an entire world. I wanted to show my layout design in a web-based scenario, and ended up creating a limited series of shoes and video teaser in the process. The shoe designs explore color theory and how they can express mood and certain memories that we relate to color. The audio in the video is also original, made to reflect the theme of the series. The full teaser video, rationale, and web-flow are at the bottom of the page.
